30年觀影人次降九成

據《法制晚報》報道，如今國內的電影業蒸蒸日上，但一位專家描述的電影市場卻遠沒那么樂觀，證據是極低的觀影人次。

中國人民大學的潘天強近日表示，2010年國內的觀影人次達22.5億，不及1979年最高紀錄——293億的一成。

去年，2.5億名城鎮居民走進電影院，幾乎是4年前的三倍。但這個數字還不到美國去年城鎮觀影人次的兩成，而中國的人口是美國的6倍。

普通中國人一年在電影院看0.19部電影，也就是說每5.3年只看一部電影。而在日本、韓國和美國，這個數字為每年1部到5部不等。去年，美國人平均85天進一次電影院。

潘天強強調，電影票價太高導致了如此低的觀影次數。

國內現在平均票價約為40元，而在上海、北京這樣的大城市，電影票起步價通常為60元。這對于平均月收入2000元的普通居民來說高得實在離譜。而美國的電影票價一直保持得很低，只占人們平均月收入的0.0025。

潘天強說，按照這個標準，中國的電影票價應定在7元。

Cinema admissions plummet over 30 years

Against the backdrop of China's fast growing film industry, an expert painted a far-from-rosy picture of the country's film market, citing extremely low cinema admissions, the Legal Evening News reported.

Pan Tianqiang of Renmin University recently said that China's cinema admissions reached 2.25 billion in 2010, less than one-tenth of the record set in 1979 – 29.3 billion.

250 million urban residents went to theaters last year, almost three times more than four years ago. But the figure is still less than 20 percent?of urban admissions last year in the US despite a population six times larger.

The average Chinese sees 0.19 films at the cinema a year, or just 1 movie every 5.3 years. In Japan, South Korea and the US, the figure ranges from 1 to 5 movies per year. Last year, Americans went to the theater every 85 days on average.

Pan said high ticket prices should be blamed for such low admissions.

The average ticket price is about 40 yuan in China, and in big cities like Shanghai and Beijing, prices usually starts at 60 yuan. This is too expensive for ordinary residents with an average monthly income of 2,000 yuan. Meanwhile, ticket prices in the US have remained very low, accounting for 0.0025 of average monthly income.

By this standard, China should have the price set at 7 yuan, Pan said.

(China.org.cn April 14, 2011)