家樂福在華遭信任危機(jī)

Carrefour closed two stores in China last year, which marked the first time the French retailing giant has ever shut down part of its business in China since it entered the world's most populous market in 1995.

據(jù)新華社報(bào)道，法國超市業(yè)巨頭家樂福去年在中國關(guān)閉了兩家門店。家樂福自1995年進(jìn)駐中國這個(gè)世界上人口最多的市場(chǎng)以來，關(guān)閉門店尚屬首次。家樂福在中國某些地區(qū)的撤離，引發(fā)信任危機(jī)，也反映了它在取得盈利方面所遭遇的難題。

具有優(yōu)勢(shì)的商業(yè)模式給家樂福帶來了巨大收益，也相應(yīng)刺激了零售鏈的擴(kuò)張。但由于自滿和疏忽，在全國范圍內(nèi)迅速擴(kuò)張的同時(shí)，家樂福也開始與丑聞聯(lián)系起來，包括售賣假貨、過期物品，以及行賄地方政府官員。對(duì)此家樂福以各式的理由搪塞，并把這些丑聞歸結(jié)于員工個(gè)人行為。不過，中國消費(fèi)者并未因此買賬，家樂福的企業(yè)形象也未能改觀。

Carrefour faces confidence crisis

Carrefour closed two stores in China last year, which marked the first time the French retailing giant has ever shut down part of its business in China since it entered the world's most populous market in 1995. The regional shrinkage represents Carrefour's challenge of maintaining profits in China, and has caused a crisis of confidence, Xinhua reported.

Carrefour's huge profits in China are due to its advantageous business model that's helped the retail chain grow. But complacence and negligence kicked in. Along with its drastic expansion nationwide, Carrefour started to be associated with scandals such as selling fake and expired goods, and bribing local government officials. Carrefour offered various excuses and attributed the faults to individuals, but that failed to appease Chinese customers and improve its corporate image.

(China.org.cn January 7, 2011)