Senior Communist Party of China (CPC) leader Li Changchun has underscored the importance of enhanced efforts to boost public confidence in a bid to promote stable and fairly rapid economic development.

Li Changchun (C), member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China, addresses a national conference on publicity in Beijing, capital of Beijing, Jan. 4, 2009.

Li, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, made the call at a national conference on publicity which was held here from Jan. 4-5.

He called for efforts to create an active and healthy environment to maintain social stability.

He also urged the building of a "socialist core value system" that may consolidate the ideological basis for people from all ethnic groups.

Li called for a reformative, scientific and innovative spirit in publicity and cultural work.

(Xinhua News Agency January 6, 2009)