A farmer's best friend used to be an ox; and a merchant's, a
cart. But in this era of modernization, Li Linjun, a
farmer-merchant in northwest China's
Shaanxi Province, has a new best friend his mobile phone.
He can talk shop with vendors and buyers of his pig feed whether
working on the farm or driving his mini-truck. With his mobile
phone, he runs the business from his home village in the sprawling
Baoji area, a mountainous region of Shaanxi.
An increasing number of families in Li's village are now signing
up for telephone services, benefiting from a program initiated by
the central government called Cun Cun Tong meaning connecting every
village.
Completing the Cun Cun Tong program and connecting every village
by telephone fixed lined and mobile is part of China's
telecommunication development plan for the 11th Five-year
Guidelines (2006-2010).
The program already covers most villages, although the most
difficult part is providing connections for remote areas, Su
Jinsheng, director of the Bureau of Telecommunications
Administration at the Ministry of Information (MII), told China
Daily.
Under official classification, a village means an
"administrative village." In most places it is a natural grouping
of farmhouses but in sparsely-populated regions, it may just mean
an administratively defined area.
In early 2004, when the program was launched, telephone services
were available in 630,000 villages, or around 91 percent of the
nation's total, Su said.
The figure had been raised to 97 percent by November 2005, when
another 50,000 or so villages were added to the existing networks
of China
Mobile, China
Telecom,
China Netcom and
China Unicom.
Network development efforts are now focused on the remaining 2-3
percent of villages in the coming five years, Su stressed.
The widespread use of telecommunications is bringing a lot of
changes to farmers' lives in saving lives, especially in medical
emergencies, and in raising incomes.
And in many villages, the network coverage in Li's case by China
Mobile is by no means inferior to that in the cities. People have
choices, too: the cheaper fixed-line service is often easily
available although the line may be too weak for broadband Internet
connection.
Cun Cun Tong requires at least two telephones in a village, one
in the public telephone booth and the other in the office of the
villagers' committee, Su said.
The government has been pouring huge amounts of money into rural
infrastructure projects to help local people diversify their
sources of income and shake off poverty. Among the most common
projects are telecommunication, power grids, television relay
stations and roads.
Building networks in the countryside, especially in mountainous
villages, can be costly and often unprofitable, industry officials
said, although indirectly, it has a great potential for generating
wealth for the locals.
In Baoji, where Li Linjun lives, China Mobile's local branch has
invested 300 million yuan (US$37.5 million) in the past few years
for building and optimizing rural networks.
In January, while continuing to invest in network development,
China Mobile's Baoji branch launched a project in which farmers can
search and post on their mobile phones information about their farm
production and related services.
China Mobile - the country's biggest network - has invested 9
billion yuan (US$1.12 billion) to cover around 95 percent of the
villages, some of which still have no electricity or roads,
according to its chairman Wang Jianzhou.
In telecommunications, Su said, China has already exceeded the
target set five years ago by as much as 38 percent. Network
coverage, especially for mobile phones, is much wider than other
developing countries including India.
For the 11th Five-year Guidelines, Su said: "We want to see a
telephone service in each administrative village and Internet
service in each town."
Under government classification, towns and townships are one
level above villages, and there are 36,900 towns and townships.
In terms of service quality, there is still a long way to go, Su
admitted, as the minimum of two telephones in a village may be far
from enough.
But fortunately, operators are beginning to see quick rewards
for their continuing rural investment. In some recent cases, Su
reported, the increase in rural users has been "beyond
anticipation."
With the telecom penetration rate already high in cities, the
majority of newly-added telephone subscribers are from rural
areas.
In Beijing and Shanghai, according to Wang of China Mobile, the
figure stands at 97.8 percent and 82.9 percent.
And in Guangzhou, it is 117 percent, meaning some people already
own more than one phone, which will push operators to tap the rural
market more aggressively.
"The vast rural areas still have huge potential," Wang said.
(China Daily March 14, 2006)