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(I). Large-scale advocacy initiatives
1. A China IPR Protection Achievements Show will be staged on
16-23 April at the China Military Museum in Beijing.
2. An IPR Protection Week (20-26 April) will be launched in
association with relevant authorities.
3. Foreign journalists will be invited to report on China's IPR
protection efforts.
4. The Ministry of Public Security will introduce two
large-scale advocacy initiatives in April and August respectively
by holding press conferences and destroying pirated publications
and infringing commodities.
5. The 8th Audio-Visual Products Market Legal Advocacy Campaign
will be carried out nationwide in late April.
6. Central-level media groups will be led to different
localities and enterprises to report on enterprises that have
developed through proprietary intellectual property rights and
typical IPR protection cases.
7. Researches and interviews will be conducted on IPR related
hot topics and key issues to raise public awareness and look for
effective solutions. Priority areas will include non-service
invention-creation, patent-to-technology transformation and the IPR
protection awareness of the younger generation.
8. Besides the CCTV Innovation Award, more activities are being
attempted to encourage innovation and magnify the influence of the
IPR protection regime.
(II). Press conferences
1. The "Ten Typical IPR Protection Cases of 2005",
2. China's latest progress in IPR protection,
3. A press conference by the State Council Information
Office on April 20 to release the White Paper on China's IPR
Protection
(III). IPR-specific TV Programming
1. DVD programs featuring IPR protection will be produced, and
illustrated books on IPR protection and pamphlets on IPR protection
know-how will be published. All these materials will be issued
directly in a focused way to ensure the continuity of the
advocating effects.
2. Comprehensive reviews will be conducted on initiatives for
educating middle-school students on IPR protection. "Copyright and
Me", a TV program, will be in production with the CCTV Children's
Program Unit.
3. Projects winning the "China Gold Patent Award" will be
promoted to create an innovation-friendly environment.
4. Around April 1, central and local TV stations will be showing
songs and TV programs on IPR protection to give more publicity to
the function of the IPR system and to raise the social status of
IPR.
5. TV series on typical IPR cases will be produced and played on
TV stations nationwide.
6. The nomination and voting for the 3rd Female Inventor Award
will continue. The award-giving ceremony will be held during the
IPR Week. Advocacy initiatives will be boosted by promoting typical
cases and mobilizing society-wide innovation activities
(IV). To publish books and print brochures
1. To print brochures on IPR protection at exhibitions and fairs
and cooperate with related media (International Business Daily) and
promote IPR Protection Measures at Exhibitions and Fairs.
2. To establish a special column on IPR protection in the
magazine of China Customs and compile publications including
Guidelines for Customs IPR Protection.
3. To publish IPR educating books for large and medium sized
state-owned enterprises.
4. To publish a series of books on IPR for young people in the
form of cartoon.
5. To publish a grand picture book introducing activities under
"Protecting IPR: We Are in Action 2005" and typical examples of
independent innovation in China.
(V). To strengthen promotion through websites
1. To launch the website of "China IPR Protection" in both
Chinese and English versions.
2. To ensure a good effect of the English and Chinese columns at
the website of the General Administration of Customs.
3. To fully utilize the website of China Trademark to engage in
on-line promotion, enrich the website continuously and build China
Trademark into an important communication platform between the
Trademark Office and the general public from home and abroad.
4. To initiate special columns and topics on IPR at governmental
websites and relating media.
(VI). To hold forums, symposiums and seminars
1. To hold and publicize the China International Cooperation
Forum on Exhibition.
2. To hold the High-level Forum on IPR Protection on April
26.
3. To hold the China Academic Seminar on IPR protection 2006 in
the Medical and Pharmaceutical Area in late March in Beijing.
4. To hold the China IPR and Innovation Development Forum 2006
during the IPR Week.
5. To hold the High-level Forum on IPR in Information Industry
to conduct study and communication on the prominent IPR problems in
IT development, with a view to improving the awareness and capacity
of enterprises in IPR administration.
6. To hold the China Forum on IPR Criminal Protection 2006 in
April in Shanghai, and invite the participation by US and European
governments and companies and key Chinese enterprises.
7. To hold the International Forum on IPR protection at
Exhibitions and Fairs so as to discuss experience and suggestions
concerning IPR protection with relevant countries.
8. To hold four communication meetings with foreign invested
enterprises, with the participation of economic and trade staff
from foreign embassies and foreign chambers of commerce in
China.
(VII). Others
1. To compile and publicize typical domestic and foreign-related
trademark infringement cases on a regular basis.
2. To launch copyright protection columns on TV or in
newspapers, or to educate widely on copyright protection through
seminars and lectures.
3. To fix the first open day of SIPO on April 26, when the
general public and staff from foreign embassies in China will be
invited to visit the patent review and approval procedures and
various service facilities and hear introduction on the role of
China's IPR regime and the effects of IPR protection.
4. To widely promote the revised Guidelines on Patent Review
across the country and further spread legal knowledge on patents.V.
Plans on training and education
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