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Chen Qiufang, 57, an astute woman "boss" without any backgrounds of
education and working experience from overseas, is currently
managing a foreign-funded enterprise employing more than 1,700
workers in east China's largest commercial city of Shanghai.
Chen, general manager of the Shanghai Pepsi-Cola Beverage Co.,
Ltd., has entered the 10th National Committee of the Chinese
People's Political Consultative Conference (CPPCC) as a new member
of the committee.
"I
become a member of China's top advisory body, which shows the
caring and kind attention the Communist Party of China (CPC) and
the Chinese government had shown to entrepreneurs and technicians
in foreign-funded firms," said Chen, who is now in Beijing for the
first session of the 10th CPPCC National Committee, which is due to
begin on Monday afternoon.
According to the General Office of the CPPCC National Committee,
there would be 33 business leaders from major state-owned
enterprises and 65 representatives from China's fledgling private
sector and other nonpublic-owned firms in the 10th CPPCC National
Committee.
Most of the Chinese entrepreneurs working in foreign-funded firms,
young, well-educated and knowledgeable, have study or work
experiences overseas. Whereas Chen had no such backgrounds though
she was born and raised in Shanghai and had received higher
education in China. Her capability, however, is beyond the reach of
any one else and has won everyone's hearty respect and
admiration.
After taking charge of the Shanghai Pepsi-Cola in 1989, has
performed miracles for her company, whose sales volume had since
grown at an annual rate of nearly 30 percent, with the profits up
41.1 percent every year. She took the lead in Shanghai with her own
direct sales mode and created a new marketing mechanism, under
which Pepsi-Cola is delivered to the doorsteps, and has been
drawing more and more customers.
Noting that foreign-funded firms are playing a critical role in
China's economy, said Chen. With the in-depth growth of its
opening-up process and entry to the World Trade Organization, it is
imperative for China to continue to do a good job in drawing and
using foreign funds, and this represents a long-term objective for
the country.
Meanwhile, she noted, effective and substantial measures should be
taken to tackle some knotty problems relating to the routine
operation of foreign-funded enterprises in China.
(Xinhua News Agency March 3, 2003)
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