China's television audience reached 1.205 billion in 2007, 90
million more than that of 2002 and twice that of 1987, a new survey
released on Wednesday revealed.
About 99.89 percent of Chinese households owned televisions,
according to the survey initiated by the China Central Television
Station (CCTV) and conducted by the National Bureau of
Statistics.
The figures considered viewers four years of age and older.
The survey said that more cable TV and satellite channels had
been introduced into ordinary families. Each household now had
access to an average of 32.4 channels, twice that of 2002.
In addition, television has become the most popular medium among
ordinary Chinese, it said.
The survey covered 31 provinces, autonomous regions and
municipalities, excluding the Hong Kong Special Administrative
Region, Macao Special Administrative Region and Taiwan.
Altogether, 11,822 people above age 13 were polled. It also
polled 2,005 children between the ages of four and 12.
The survey, introduced in 1987, has been conducted every five
years. It was designed to learn about the demand of TV audiences
and assist in program development in order to improve content and
better satisfy audience demand.
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(Xinhua News Agency December 20, 2007)