1.It was the "Year of TV Contests" as some 200 talent shows
fought for ratings on China's small screen.
2.New trends loomed on the horizon as television and
telecommunications industries dueled for a market share.
3.Some cosmetics and medical commercials were banned to "clean
up the screen."
4.Zhejiang Satellite TV spent 28 million yuan for the exclusive
rights of Legend of Heroic Duo, a costume drama series, to be aired
during primetime, highlighting a trend of competing for desirable
assets.
5.Period drama series hit a bump as regulations limited the
broadcasting of this genre. Prospects dimmed for shows such as The
First Emperor.
6.TV drama series no longer need to obtain approval for subject
matter, opening the floodgates of direct competition and
streamlining the production process.
7.Blogs of television personalities became a conduit for
exchange with the public, through which Li Yapeng revealed his
daughter's deformity, Li Xiang her own divorce and Huang Jianxiang
engaged in a verbal altercation.
8.The First Television Audience Festival was held in Hangzhou,
cementing the relationship between broadcasters and their
audience.
9.Province-level satellite stations got into fiercer
competition, and the top ten positions went through big shuffle.
Sichuan and Jiangxi made a big jump ahead.
10.Mobile TV went into pilot mode as Shanghai, Guangdong and
CCTV started transmitting to cellphone networks.
(China Daily January 13, 2007)