China launched a project to "promote commercial excellence" in over 20 large and medium-sized cities Thursday to attack piracy and establish a credit economy in the Chinese market.
The project aimed to spur commercial enterprises to develop their brands by offering quality products and services and establishing a unique enterprise culture, said Zhang Zhigang with the State Economic and Trade Commission.
"Excellent" commercial enterprises, high quality goods and high-performing staff would be publicized in October after a nationwide survey in May, and all commercial enterprises, including those with foreign-investment, would be encouraged to participate, Zhang said.
China's gross national product was diminished by 10 t0 20 percent annually due to the lack of a credit system, said Zhou Jinfeng, of the All-China Federation of Industry and Commerce.
The Chinese government had made ever increasing efforts to tackle the problem. The project of "No Fake Goods in 100 Cities and 10,000 Shops" began in 1995 and was one of the most effective measures, and the project launched today is a continuation and upgrading of it.
(Xinhua News Agency February 21, 2003)
