British soccer star David Beckham and Hong Kong pop diva Faye Wong were dubbed the trendiest man and woman in a recent Chinese survey.
The survey, conducted jointly by Cosmopolitan magazine and the Horizon Research Consultancy Group, interviewed over 1,300 people in Beijing, Shanghai, Guangzhou and Shenzhen, and in the secondary cities of Hangzhou, Wuhan, Nanjing, Xi'an, Shenyang and Chengdu, about their views on fashion.
Real Madrid sports star Beckham and pop singer Wong were labeled the most fashionable figures. Paris was voted the world's top fashion city and Shanghai topped the fashion center ratings for China.
Those surveyed belong to high and mid-income groups with a monthly income of over 1,800 yuan (US$225) in secondary cities and 3,000 yuan (US$375) in big cities.
Many agreed that blogs are the coolest vanguard communication medium and magazines the most faddish traditional one.
The survey showed that the urbanites have been severely bitten by the fashion bug. Senior management, office tweens and young students are major consumers of trendy brand names.
(Xinhua News Agency October 18, 2006)
