Moutai Liquor
Moutai liquor is the core product of Kweichow Moutai Co., Ltd. A gold award winner at the Panama-Pacific International Exposition in 1915, it is an internationally recognized national liquor of China.
Moutai liquor is often presented as a gift to foreign guests during international visits, exchanges and other important events. Drinking Moutai is a pleasant experience for its vast number of consumers. As it has been put on the list of Chinese products whose geographical indications are protected in the EU, more consumers in the world will get the chance to enjoy this unique liquor.
Moutai ranks first in the global distillery industry in terms of sales volume, net profit and market capitalization. It also ranks first in the domestic distillery industry by operating income, net profit and market value of shares. Moutai led the world for the sixth consecutive year with a brand value of USD 45.333 billion on the list of Top 50 Most Valuable Spirits Brands in 2021.
Considering corporate social responsibility (CSR) very important, Moutai is the only Chinese liquor company that has published annual CSR reports for 12 consecutive years. The company has fulfilled social responsibilities in such areas as funding the education of impoverished students, running schools, reducing poverty, donating for disaster relief, protecting the environment, and supporting agriculture and rural areas. In addition, it has been honored as an exemplar in the country's battle against poverty and received the 2020 National Poverty Alleviation Award for Organizational Innovation.
The Moutai Liquor Factory is located on the bank of Chishui which is dubbed "Liquor River". The liquors produced in this area have a world-renowned unique flavor - Moutai flavor. Along the banks of the river there are dozens of well-known liquor companies as well as numerous small and medium-sized businesses. This area is now being developed into the world's Moutai-flavor liquor production center.
As some say, this is a river of gold. To protect the river, Guizhou has worked together with upstream and downstream provinces to launch strict environmental protection practices, and provided institutional support in such aspects as legislation.
茅臺酒
茅臺酒是貴州茅臺酒股份有限公司的核心產品,曾在1915年獲巴拿馬萬國博覽會金獎,是一張享譽世界的國家名片。
茅臺酒常在重要外事參訪、交流中作為禮品贈送外賓,美妙舒適的飲后體驗讓廣大消費者贊不絕口。貴州茅臺酒已被列為中歐地理標志產品之一,全球會有更多消費者享受到這種獨特的美酒。
茅臺酒單品銷售額、凈利潤、市值均位居全球蒸餾酒業第一,營業收入、凈利潤、股票市值居國內酒業第一。在“2021全球烈酒品牌價值50強”榜單上,貴州茅臺以453.33億美元的品牌價值,連續六年位居全球第一。
貴州茅臺注重企業社會責任,是唯一連續十二年發布年度社會責任報告的白酒企業,在捐資助學、興辦教育、扶貧濟困、義賑救災、環境保護、扶農興農等社會責任方面作出了貢獻,并榮獲全國脫貧攻堅先進集體、2020年全國脫貧攻堅獎組織創新獎等榮譽。
貴州茅臺酒廠坐落在被稱為“美酒河”的貴州赤水河畔,赤水河畔生產的美酒具有享譽世界的獨特香型--醬香,沿著赤水河谷地帶的兩岸,還分布著幾十家知名白酒企業以及眾多的中小白酒企業,目前這里正被打造成為世界醬香酒核心產區。
有人說,這條美酒河流淌的是金子。為了保護這條河,貴州攜手上下游省份做了大量細致而嚴格的環保工作,并且從立法保護等方面提供制度保障。
