The World Gold Council announced the establishment of the K-gold Club in the CJW bar recently, at its Grand Party.

The party, held at the end of the year, is the first gathering of the club. Young women painted patterns on their skin with gold powder, while office ladies wore flamboyant K-gold jewellery to compete with the models on the T-stage.

"Modern women already have a full understanding of clothing, but how to match your clothes with jewellery is a new topic," said Wang Lixin, a manager with the council. "So the council has tried to design a special activity to provide our members with additional knowledge about gold culture and fashion."

K-gold, consisting of 75 per cent pure gold, has great flexibility and malleability. It gives jewellery designers the creative freedom to transform gold into the most desirable shapes and forms.

With its 25 per cent of alloyed metals, K-gold also possesses optimum strength and colour versatility. It can be pure white, rose-red, pink-red, red and purple, or other tones. Thus K-gold can be widely utilized in jewellery design at the pinnacle of the art.

K-gold's special qualities have already attracted Western fashion designers. Well known brands such as Louis Vuitton, Christian Dior, Kenzo and Chanel all have their signature K-gold jewellery and from time to time stage their latest K-gold jewellery designs.

Compared with traditional gold jewellery, K-gold has proven to be especially popular due to its range of colours and design versatility. These features alow people to easily articulate and express their individuality and personality through matching dress, mood and social occasions with K-gold's colours and cool contemporary designs.

(Shanghai Star  January 7, 2004)