The design of the new Alter Ego watch combine innovative architecture with daring elegance. TAG Heuer wants to give contemporary women an avant-guard style through which they can fully express their femininity.

In 1999, TAG Heuer launched its first collections of watches dedicated exclusively to women - Alter Ego and "me".

Strictly in feminine mode, the lines merged strength and beauty, Alter Ego is built on contrasts and daring shapes and combines two aspects of the modern feminine personality: a nature that is both fragile and determined, reserved and sensual.

Equipped with a high-precision ultra-thin quartz movement, the time-piece is held by an extremely flexible metal bracelet with folding clasp and "butterfly" opening.

The bracelet with its fluid "backbone" flows seamlessly into the pure round case with its sapphire crystal.

The striking dial design with its rectangular hour-markers ensures easy read-off. Its famous off-centred crown at 4 o'clock makes it easy to handle.

Alter Ego exercises its seductive powers. Equally at ease with daytime or evening wear, this sporty model knows how to stay chic on all occasions. A feminine attitude in tune with the times, melding strength with beauty.

The new Alter Ego collection displays two faces of modern femininity: the sporty woman and the elegant woman.

Two original ways of presenting the dial motif have been designed: either plain or set with diamonds. This watch can reveal two women.

(Shanghai Star   Sep 4, 2003)