A publicity campaign is being launched in Hong Kong to promote a greener lifestyle, Hong Kong Secretary for Environment Edward Yau said Thursday.

The programs include new TV and radio announcements in the public interest (API), a dedicated website, roving exhibitions, roadshows and an advertising campaign, he said.

Four other APIs will address four basic necessities of life - dressing, eating, living and commuting.

According to Yau, copies of CDs, containing the computer game and information of green initiatives, will be distributed to schools, youth centers, elderly centers and district offices. It will also be uploaded on the dedicated online game website.

Other programs include exhibitions and road shows, distribution of e-posters to schools and other organizations for promoting the green message, and educational activities funded by the Environment and Conservation Fund.

Yau said he will continue to discuss more long-term collaborations, such as encouraging District Councils and non-governmental organizations to incorporate the message of "green lifestyle" into their World Environment Day 2008 activities.

(Xinhua News Agency October 19, 2007)