--- SEARCH ---
WEATHER
CHINA
INTERNATIONAL
BUSINESS
CULTURE
GOVERNMENT
SCI-TECH
ENVIRONMENT
LIFE
PEOPLE
TRAVEL
WEEKLY REVIEW
Learning Chinese
Learn to Cook Chinese Dishes
Exchange Rates
Hotel Service
China Calendar


Hot Links
China Development Gateway
Chinese Embassies

Demand for Consulting, PR Services Growing

Demand for good consulting and public relations (PR) services is rising rapidly among Chinese enterprises as the globalization of the economy increases awareness of public image and brand building.

That has given consulting and public relations companies fresh business opportunities.

According to a survey by the China International Public Relations Association (CIPRA), China's PR business witnessed 32 percent revenue growth last year, in spite of the impact of Severe Acute Respiratory Syndrome (SARS).

Industries experiencing the biggest demand for PR services include information technology, telecommunications, durable consumer products such as automobiles, and fast-consumption products.

There is also great demand in the financial, real estate, medical, sports and culture industries.

The survey predicted the PR business would expand by another 30 percent in China in 2004, based on the rosy state of the economy and faster pace of opening-up.

Beijing, Shanghai, Guangzhou and Chengdu are the biggest PR markets.

PR services help enterprises improve external communications and improve their transparency, said Serge Dumont, chairman of Springford Investment Ltd, an international consulting company.

Many Chinese enterprises have product quality equal to that of big multinationals, but they need to catch up in brand building and marketing in order to enter international markets, he said.

Professional PR companies can offer expertise in this area.

Dumont was among the first foreigners to open a PR business in China in the mid-1980s and has been active in the business since then.

He also recently launched a scholarship at Tsinghua University to help Chinese students interested in the communication industry.

Many domestic companies have felt mounting pressure to upgrade their marketing strategy as competition intensifies, said Dumont.

Foreign companies that are seeking to expand in China also need PR services to localize and better communicate with Chinese customers.

However, despite the big market potential, there is still a shortage of PR professionals in China.

International PR companies still take a dominant market share of high-end customers. Many are trying to become more localized to better serve local enterprises, according to the CIPRA survey.

It will take some time for Chinese companies to catch up, but ultimately some local PR companies will grow into international companies and become internationally competitive, Dumont said.

Experts also predict an increasing number of mergers and acquisitions in the industry. And more international PR companies will be able to enter the Chinese market through launching solely foreign-owned companies.

The consulting industry fully opened up to foreign companies for the first time last year.

International PR companies, including Text 100 Public Relations, moved their Greater China region headquarters to Beijing and other major cities during the year.

(China Daily June 14, 2004)

International PR Agencies Eye China
World's Largest PR Firm to Expand Mainland Presence
Expansion of PR Market Expected
Print This Page
|
Email This Page
About Us SiteMap Feedback
Copyright © China Internet Information Center. All Rights Reserved
E-mail: webmaster@china.org.cn Tel: 86-10-68326688
主站蜘蛛池模板: 国产精品欧美亚洲韩国日本| 性满足久久久久久久久| 亚洲国产精品综合久久20| 白丝爆浆18禁一区二区三区| 国产三级理论片| 91啦视频在线| 国产精品vⅰdeoXXXX国产| 91欧美精品激情在线观看最新| 好男人好资源在线观看免费播放高清 | 久久久久大香线焦| 日韩欧美视频二区| 亚洲av综合av一区| 欧美另类z0z免费观看| 亚洲欧洲精品成人久久曰影片 | 欧美精品九九99久久在免费线 | 无码专区人妻系列日韩精品| 国产免费久久精品久久久| 色噜噜狠狠一区二区| 国产精品无码专区| 91免费国产在线观看| 在线观看www日本免费网站| pornocolombianovideosjapan| 怡红院av一区二区三区| 中国男同videos| 欧美性69式xxxx护士| 午夜爽爽爽男女免费观看影院| 艳妇乳肉豪妇荡乳AV| 国产午夜精品一区二区| 韩国美女vip福利一区| 国产成人无码A区在线观看导航 | 国产精品无码2021在线观看| 97人妻人人揉人人躁人人| 在线观看亚洲一区| 99国产精品热久久久久久| 天堂一区二区三区精品| caopon国产在线视频| 女人18毛片a级毛片| 一个人看的视频在线| 宝宝才三根手指头就湿成这样 | 差差漫画页面登录在线看| 么公的又大又深又硬视频|