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The latest survey done by AC Nielsen revealed that China spent 80 billion yuan (US$9 billion) on ads in last year, rising 36 percent than that of 1999.
Local brands netted the first 10 ads investors, while Coca Cola only took 12th place.
Philip Rich, executive director with AC Nielsen, pointed out that more input on ads reflects the maturity of local enterprises in marketing policies.
The 10 most costly merchandise categories include healthcare, food and vitamin, medicine, real estate, telecommunications equipment, shampoo, skin-care products, Chinese distilled spirits, computers and mobile phones.
Healthcare, food and vitamins alone accounted for 12 percent of the entire input.
The results also show a downturn in ads input by network companies, which peaked in the second season to approach 200 million yuan (about US$24 million), but slipped 44 percent in the fourth season.
Despite that, network companies still reported the fastest growth in ads input, totaling 520 million yuan (US$63 million) last year, six times over that in 1999.
(Xinhua 03/09/2001)
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