Legend Group Ltd., China's biggest computer manufacturer, has launched its new English name "Lenovo" in a move to raise its profile in the international market.
Yang Yuanqing, president and CEO of Lenovo Group Limited, told reporters here that the new Lenovo will be developed according to the following criteria "High-Tech Lenovo, Service Lenovo and Internationalization Lenovo."
Lenovo, which means innovation and creation, conforms to the company culture, which consists of pioneering IT development, according to Yang.
Experts say that the new brand Lenovo that replaced the original brand Legend is a new milestone for the company in its globalization drive.
Yang said that the establishment of an English brand name that is accepted and popular with the public is key to the internationalization of a company. He said he believes that the new brand of Lenovo will inject vitality into his enterprise.
Beginning in 2001, Legend adopted a business strategy focusing on high technology, service and internationalization, and it has devoted itself to diversifying its products and services.
By the end of 2002, Legend had become the premier brand name in China's IT sector.
The company has also demonstrated a good deal of social responsibility. According to Bai Huimin, vice-president of Lenovo, the company's staff donated a total of approximately 10 million RMB yuan (US$1.21 million) to help fight the severe respiratory syndrome (SARS) in China.
Liu Chuanzhi, founder of the old Legend Group Limited, said that the success of Lenovo lies in its honesty and credibility. These qualities will be valuable and helpful in the company's quest for international expansion.
(Xinhua News Agency June 25, 2003)
