The development of digital TV (DTV) is a central task for China's radio, TV and film industry, and private investment is welcome to take part in this process, a senior industry official said yesterday.
"Digitization must bring a change in our mindset and we should abandon concepts of the planned economy era. We should seek a model both inside and outside the industry that benefits all," said Zhang Haitao, vice minister of the State Administration of Radio, Film and TV (SARFT).
He made the remark in a keynote address at the opening of the China Cable Broadcasting Network exhibition in Beijing, the industry's largest gathering, which runs until Wednesday.
While many industries have witnessed rapid change as a result of reform and opening, the radio, film and TV industry has lagged behind and is ill prepared in terms of its mindset, technology and organizational ability.
The industry's resources are highly scattered with every province or city owning their own broadcasting and transmission networks.
However, digitization is now an urgent requirement, so the industry must adopt a market-oriented attitude in its promotion.
Zhang, perhaps China's most enthusiastic proponent of DTV, said the SARFT is working on a series of policies to achieve digitization.
The administration will adjust its policies to encourage the consolidation of networks and foster several mega-enterprises.
The vice minister added that companies like China Cable Network Co Ltd can play a key role in industrial consolidations.
In January, China Cable Network, which owns a 70,000-kilometre-long fiber backbone broadcasting network, was founded and was believed to be a major vehicle in consolidating the nation's broadcasting network resources.
In accordance with central government's guidelines on furthering the development of the private sector, Zhang said the SARFT is also drawing up regulations to allow private investment to enter areas such as the distribution network.
He added that private companies may also get a green light to invest in program-on-demand and information services, areas currently only open to investment from the radio, film and TV industry.
At the same time, the development of DTV will enter a new stage with the focus shifting to large-scale deployment at provincial level following the experience of city-level networks, according to Zhang.
Guangdong, Fujian, Shanxi, Hunan, Shaanxi and Jiangxi provinces, the Guangxi Zhuang Autonomous Region, and Beijing and Shanghai municipalities will all start to switch TV transmissions from analogue to digital platforms this year, through which all cable TV subscribers will be able to watch DTV programs.
The overall transmission model offers free set-top boxes to subscribers and more TV, radio and information content to them to attract them to digital programs.
Beijing, which has seen little progress in deploying DTV so far, will cease analogue transmissions by the end of 2007.
The capital aims to transfer 500,000 families to DTV this year.
As to the long-awaited standard for the terrestrial transmission of DTV, Zhang said the standard working group is working hard on it and the SARFT will draw up plans and regulations.
China once intended to use the European DVB standard, but later decided to formulate its own.
An industry source, close to the standard working group, said the Chinese DMB-T standard is certain to come out this year.
It will be an optimized version of the three proposals by Tsinghua University, Shanghai Jiaotong University, and the Academy of Broadcasting Sciences under the SARFT.
However, Zhang said that even if the standard is completed, it may take five years to build a mature and complete industrial chain based on it.
(China Daily March 21, 2005)
