--- SEARCH ---
WEATHER
CHINA
INTERNATIONAL
BUSINESS
CULTURE
GOVERNMENT
SCI-TECH
ENVIRONMENT
SPORTS
LIFE
PEOPLE
TRAVEL
WEEKLY REVIEW
Learning Chinese
Learn to Cook Chinese Dishes
Exchange Rates
Hotel Service
China Calendar


Hot Links
China Development Gateway
Chinese Embassies


Changyu Group Finds Niche Among World Wineries

Changyu Group Co., Ltd., is celebrating its 112th anniversary with an ambitious plan: it hopes to be one of the world's top 20 wineries within five years.

 

Changyu's chief engineer Li Jiming is confident the Shandong Province-based company will achieve that goal. He says that the strategy was drawn up based on careful analysis of its own development potential as well as the domestic and foreign markets.

 

"By the end of the last year, total sales were 2 billion yuan (US$241 million)," Li said at the Changyu headquarters on Wednesday. "Sales are expected to reach 4 billion yuan in 2008 if we can maintain our annual growth rate of 15 percent."

 

The average annual growth rate in the winery industry worldwide is one percent or less. China's wineries have been growing at a rapid 10 percent or better.

 

In 2002, Changyu signed an agreement on strategic development with Castle Co., a French winemaker, in a move that gave a tremendous boost to the company's technology and sales. In the same year, Changyu built a winery in Thailand. It was the first time for a Chinese winery to invest abroad.

 

"Exploiting the European market in collaboration with Castle is the most important step for Changyu to enter the global top 20,” Li said. "Castle is one of the biggest enterprises in Europe, with over 100,000 franchised stores. Our company will make full use of these stores to promote our own brand. Moreover, numerous Chinese restaurants in Europe will help Changyu to sell its products overseas."

 

Li said that the first step of Changyu's internationalization is consolidating its status in the Asian wine market. It hopes to gain a leading position in the region in the near future.

 

Zhang Shibi, a senior official of the Qing Dynasty (1644–1911) set up the Changyu Company in 1892 in Yantai, in east China's Shandong Province. He gave his winery the propitious name Changyu, meaning "prosperity."

 

(China.org.cn by Unisumoon September 23, 2004)

Wine Giant Seeks Foreign Investment
Print This Page
|
Email This Page
About Us SiteMap Feedback
Copyright © China Internet Information Center. All Rights Reserved
E-mail: webmaster@china.org.cn Tel: 86-10-68326688
主站蜘蛛池模板: 黄色毛片电影黄色毛片| 三个黑人上我一个经过| 波多野结衣在线一区二区| 四虎精品成人免费影视| 国产精品乳摇在线播放| 在线视频一区二区日韩国产| 中文字幕91在线| 日本中文字幕在线观看视频| 亚洲人成中文字幕在线观看| 欧美综合自拍亚洲综合图| 免费jjzz在在线播放国产| 色综合久久综合欧美综合图片| 国产成人亚洲精品无码车a| 538prom在线| 在线不卡免费视频| a级日本理论片在线播放| 尾野真知子番号| 中文字幕一区视频一线| 日本japanese丰满护士| 久久婷婷五月综合97色| 最近中文字幕最新在线视频| 亚洲国产综合在线| 欧美色综合高清视频在线| 亚洲香蕉免费有线视频| 男人都懂的网址在线看片| 公和我做好爽添厨房| 精品视频一区二区三三区四区| 国产三级在线观看视小说| 久久久久久国产精品美女| 最近中文字幕完整版免费8| 亚洲中文字幕久久精品无码a| 欧美成人高清手机在线视频| 亚洲欧美日韩在线观看播放 | 天天躁日日躁狠狠久久| 一区二区不卡久久精品| 恋男乱女颖莉慰问军营是第几章| 中文无码字幕中文有码字幕 | 很污的视频网站| 一道本视频在线观看| 成人亚洲欧美日韩中文字幕| 中国老熟妇xxxxx|