The executive committee of the First World Assembly of Jin Merchants held a news briefing and investment promotion conference for the event at the news center of the Great Hall of the People in Beijing on March 21, 2012. The press conference aimed to promote the first Jin merchants assembly on an international scale and deliver a series of positive messages, such as respecting and befriending investors, guaranteeing their lawful rights and interests, and creating a healthy environment for investment in Shanxi Province. It focuses on the transformation and development through the knowhow of the modern-day Jin merchants.

A spokesman for the executive committee told the story of Jin merchants throughout China’s commercial history. He quoted a description of them by Liang Qichao, a famous ideologist thinker of modern China, that reads: over the course of five hundred years, from the beginning of the Ming Dynasty to the end of the Qing Dynasty, Jin merchants became for a powerful force in the prosperously developing feudalist commerce with the broadest business scope and most abundant funds at hand. In modern China, Terry Tai-Ming Guo, founder of Foxcoon, and Robin Li, Internet wizard and chairman of China’s search engine Baidu, are worldwide-renowned representatives of the modern Jin merchants.

The World Assembly of Jin Merchants aims to popularize the virtue of Jin merchants, promote their image across the nation as well as worldwide, and create a communication platform and a investment mechanism. Through this assembly, a unified force of Jin merchants around the world can be used to facilitate cooperation and boost common development.