On January 12, the Third China (Jinan) International Festival for Winter Swimming opened at Baimai Springs scenic spot. More than 1,000 swimmers on 50 teams from 13 countries and regions participated in the games.

Maria, chairperson of International Winter Swimming Association, said that the Association would keep promoting the Jinan International Festival for Winter Swimming in order to invite more people to learn about China and experience its kindness and harmony.

Jinan is famous for its numerous springs. The Jinan International Festival for Winter Swimming is an important event in promoting Jinan’s spring tourism.

The last two sessions have been successfully held in 2012 and 2013, and many winter swimming enthusiasts from dozens of countries are attracted to the area every year. It has gradually developed into the most professional international winter swimming event in China, with the highest number of participating countries and regions. It is also the only winter swimming event held at an actual spring scenic spot in China. This event has greatly stimulated the consumption of winter tourism.

Integrating tourism and sports, the Jinan International Festival for Winter Swimming has become a window for the world to understand Jinan, as well as an important platform for the globalization of Jinan. The event has actively promoted spring culture and tourism, demonstrated the image of Jinan and enhanced the international popularity and influence of Jinan.