The fifth Shandong Brand Cultural Festival will kick off on Dec. 21 in Jinan, capital of Shandong Province.

The festival will focus on fostering brand images, promoting brand innovation and upgrading brands.

Achievements of the provincial enterprise brand building will be fully demonstrated at the festival.

The festival will feature the Shandong Brand Development Summit, Shandong Industrial Brand Development Parallel Forum, Shandong Enterprise Brand Cultural Exhibition and Shandong Enterprise Mutual Aid and Cooperation Meeting.