The Municipal Industrial and Commercial Bureau of Dongying City is claiming great success in corporate brand building last year. The city boasts four national trademarks and sixteen local trademarks involving car tires, chemical reagents, liquor and food.

Dongying City follows a principle "to foster, declare, create and reserve,” and uses its competitive trademarks to support traditional, strategic and emerging industries. The city's industrial and commercial administrative system has played a flexible and regulatory role in order to guide more industry players to strive for well-known trademarks both in China and in Shandong itself.

In the future, Dongying City will support trademark brand development, boost its competitiveness and influence on major projects by virtue of trademark strategy, thus contributing to the implementation of the yellow-and-blue national strategy and the realization of "the first two leads.”

As of the end of last year, there have been 7,279 domestic registered trademarks, and 31 overseas trademarks in Dongying City, including 21 well-known trademarks in China.