Cnr.cn:

Many people, including myself, share the same sentiment that Yunnan is a distant place of poetry and a hometown of dreams. With its unique charm, Yunnan attracts visitors from all over the world and has become the preferred destination for many travelers. Could you please elaborate on how Yunnan plans to enhance the cultural tourism experience for visitors and fully provide cultural tourism services? Thank you.

Wang Yubo:

Thank you for the great attention and support given to the development of Yunnan's cultural tourism industry. Yunnan boasts beautiful mountains, pristine waters, excellent ecological conditions, friendly people and breathtaking scenery. Friends who have visited Yunnan have all been deeply impressed by the landscapes throughout the province. Dali, Lijiang, and Xishuangbanna offer picturesque views, while the Stone Forest Scenic Area, Shangri-La, Jade Dragon Snow Mountain and Lugu Lake have gained international fame. Yunnan is home to 777 traditional Chinese villages, six World Heritage sites, eight national historical and cultural cities and over 624 scenic spots rated above A-level, all of which rank among the top in the country. People who have visited Yunnan often say that the province is filled with scenic beauty and charm. Tourism is the golden calling card of Yunnan. Our promotion of "a Yunnan way of life" has gained widespread recognition, with over 34 billion views across various online platforms. During this year's May Day holiday, Yunnan welcomed over 38 million visitors. Tourism in Yunnan has been consistently heating up during this period, with airports and train stations bustling, hotels continuously accommodating guests and tourist attractions full of visitors.

We will continue to strengthen our golden brand of tourism by focusing on three main aspects:

First, we will focus on innovation in business forms to ensure that when people come to Yunnan, they naturally slow down and stay longer. Yunnan is a place where time slows down. You can enjoy a cup of coffee, brew a pot of Pu'er tea, read a good book, savor delicious food, explore ancient towns and stroll through night markets to experience the rich local life. We are developing rural tourism, health tourism, cross-border tourism, sports tourism and educational tourism according to local conditions, continuously innovating new tourism-focused products to better meet the high-quality and diverse needs of tourists.

Second, we will focus on the integration of culture and tourism to ensure that when people travel around Yunnan, they not only appreciate the beautiful landscapes but also experience the profound culture. This year, China Internet Media Forum and the National Conference on Reading were held in Yunnan, allowing everyone to fully experience that Yunnan's charm lies not only in its natural scenery but also in its cultural heritage. We will promote the deep integration of culture and tourism, leveraging resources related to the Party's heritage, festival economies, intangible cultural heritage and tourism performances to integrate culture into all aspects of tourism, such as catering, accommodation, transportation, sightseeing, shopping and entertainment, enhancing the content and appeal of tourism and leisure.

Third, we will focus on improving services to ensure people have confidence in the safety of their food, feel comfortable with where they are staying, and are able to enjoy themselves in Yunnan. We have organized two rounds of special actions to regulate order in the tourism market, yielding good results. According to the survey, in the first quarter of this year, half of all tourists in Yunnan came from outside the province, and over three-quarters of them were repeat visitors, a distinct feature that is particularly prominent in Yunnan. We will continue to take special actions to rectify issues such as unreasonably cheap tours and forced shopping during tours. We will continue to provide practical services for tourists, such as precise guidance, volunteer services, and safety reminders, and welcome domestic and foreign visitors with first-class services.

Cangshan Mountain is like a beautiful picture without ink, which has lasted for thousands of years, and Erhai Lake is like a guqin without a string, which has played melodious sounds through the ages. Tourists from home and abroad are welcome to visit Yunnan, where they can tour ancient villages, experience the joy of the water-splashing festival, attend a long street banquet, and enjoy the March Street Festival. Everyone will indulge in their stay in Yunnan and have a worthwhile trip here.

Thank you!