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SCIO press conference on fostering new growth drivers and strengths and striving to build a splendid Henan in the rise of central China in the new era

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Beijing Youth Daily:

Currently, there are numerous popular cultural and tourism projects across the country. Could you give us an introduction to Henan's unique tourism resources? What measures will the province take to improve the tourist experience and tourism services? Thank you.

Wang Kai:

Ms. Zhang Min will answer your questions.

Zhang Min:

Thank you for your concern and support for Henan's culture and tourism. Henan enjoys a rich history and abundant cultural heritage, including the culture of the Central Plains , the Yellow River culture, Chinese root-kin culture, and culture related to early CPC history. I would like to give a brief introduction from three aspects.

First, we step up efforts to bringing cultural relics back to life. We have created new scenarios of demonstration platforms to highlight cultural relics in museums, heritage sites, and ancient texts. In recent years, the Erlitou Site Museum of the Xia Capital and Zhengzhou Archaeological Park of the Shang Dynasty have showcased their cultural heritage in better and more vivid ways through digital displays, immersive experiences, and mobile communication. Archaeological "blind boxes," ancient-style beauty model kits, and other creative cultural products sold in Henan Museum have become very popular. This year, nearly 3,000 precious cultural relics are on display for the first time in Yinxu Museum, providing tourists with more opportunities to connect with history through tortoise shells, animal bones, and bronze ware.

Second, we work hard to make traditional Chinese culture thrive. Henan always adheres to maintaining the right orientation while pursuing innovation, using modern elements to enrich cultural heritage and make traditional culture relevant to contemporary trends. In recent years, a series of dance shows like "Night Banquet in Tang Dynasty Palace " and "The Prayer ," inspired by ancient poems, songs, and figurines, have gained widespread acclaim. Programs presented by Henan Radio and TV Station to celebrate the Spring Festival have become internet sensations. Tourists flock to Henan to learn Tai Chi, practice Kung Fu, listen to Yu Opera, taste tea, wear Hanfu, a traditional clothing of the Chinese in ancient times, watch peonies, and appreciate the culture of the Tang and Song dynasties in Henan cities. We are currently working on themed routes featuring Yangshao Culture, the Xia and Shang civilizations, and ancient Chinese capitals to better showcase the profound, time-honored, and unique charm of Chinese culture.

Third, we strive to enrich the cultural and tourism market. Cultural tourism allows people to experience daily hustle and bustle and explore idyllic, distant horizons. We're actively shaping the "Walking in Henan, Understanding China " cultural tourism brand, showcasing our essence. We boast traditional attractions like the Longmen Grottoes , Shaolin Temple , and Qingming Riverside Landscape Garden , as well as new landmarks like Luoyi ancient city and the "Unique Henan, Land of Drama " theatre complex, inviting everyone to immerse in the beauty of our heritage. We emphasize green initiatives by developing iconic sites like the Yuntai Mountain and Laojun Mountain . We are also promoting the high-quality development of the Yellow River Cultural and Tourism Belt to showcase our natural splendor. Furthermore, we're dedicated to carrying forward our revolutionary traditions and heritage, inspiring the youth with the spirit of Jiao Yulu, Hongqi Canal , and the Dabie Mountains .

We welcome our friends from the media to explore the rich history and culture of Henan province, and experience the warmth of our people, the beauty of our landscapes, and the dynamism of our development. Let's journey together toward a brighter future. Thank you.

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