President Xi Jinping has called on China Foreign Languages Publishing Administration to improve its international communication capacity so as to better introduce China to the world in the new era.

Xi, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, made the remarks in a congratulatory letter to honor the 70th anniversary of the agency.

In the letter, Xi extended sincere greetings to officials and staff of the administration, as well as foreign experts and friends supporting China's international communication cause.

Highlighting the administration's important role in comprehensively introducing the country's development to the world and actively facilitating international exchanges in the past 70 years, Xi said the agency has made great contributions to telling China's stories and conveying its voices.

Xi called on the administration to build itself into a world-class international communication institution with strong comprehensive strength to better introduce China in the new era and present a true, multi-dimensional and panoramic view of China to the world.

Xi's letter was read out at a symposium held in Beijing Wednesday by Huang Kunming, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee.

Huang asked the administration to make new achievements in introducing China to the world, promoting exchanges and mutual learning, and facilitating people-to-people connectivity.

China Foreign Languages Publishing Administration was established on Oct. 1, 1949 as the international news division of the national press administration of the central government.

The administration now has 26 overseas branches in 14 countries and regions and publishes more than 4,000 titles in 40 languages every year.