Apology seen as publicity stunt

The recent public apology made by China's largest meat processor for the discovery of banned additives in its pork products is being called an unsuccessful "publicity stunt" by critics.

The Henan-based Shuanghui Group, which was found to use tainted pigs in making pork products, apologized for the misstep in a meeting held in Luohe, Henan province, on March 31. The meeting was said to have drawn "tens of thousands of people", including staff members, bankers, government officials and journalists.

Wan Long, chairman of the company, bowed and expressed his sincere apologies to consumers. He then promised that all pigs used by the company will be tested to ensure they can be safely made into food.

Wan's speech was followed by "warm applause". The meeting reached a peak of enthusiasm when a salesman stood up and said: "Long live Shuanghui, long live Chairman Wan."

Zhao Dali, vice-president of China International Public Relations Association, said the meeting was obviously a show "contrived by public relations agencies".