Relationship consultant Shao Tong gives a lecture at Deyu Nü Xueguan in Beijing on how to marry rich.

In many parts of the world, it's not easy for a woman to snag a rich man. But in China, it's an acquired art that can be learned in class.

China's new rich are among the newest and the richest globally: 64 Chinese just made it onto the Forbes magazine list of the world's richest billionaires.

In a competition against millions of prettier, smarter rivals, seven women are searching for an edge at Jianwai Soho in Beijing's frenzied Central Business District.

A picture of a book called Marry the Right Person hangs on the wall. Shao Tong, relationship consultant at a Beijing-based company is revealing how to read a rich face.

"When you see him the first time, you should pay attention to his left face because it shows his real personality," Shao says.

"While the right one is what we call 'a social face.'"

She projects on screen the photo of the son of a millionaire in Beijing who recently married.

"Look at his picture as a whole," the teacher says. "Isn't he handsome?"

The students nod fiercely.

Then she divides the picture into two halves.

"Now focus on his left face, what can you see?"

There's a painful, near 1-minute, hiatus as students mutter in low voices: "Bad temper? Aggressive?"

The teacher smiles.

"Look carefully into his eyes," she says. "Then you can see he is insecure and unhappy. He wants love and sympathy."

"Ohhh…" the students nod again and take down extensive notes.

A buxom lady at the back raises her hand.

"Can we know how much money he has by reading his face?" she says.

The answer, to her obvious disappointment, is "no."

For more traditionally minded Chinese, the face is a window to the soul and Shao is touting her second sight for the Deyu Nü Xueguan company - the "school for virtuous ladies," kind of.

"Knowing what kind of person he is on the first date leads you to final victory," she says.