Kai-fu Lee, Google China's former president, has gained further popularity thanks to his microblog, with visitors surging to 10 million.

The clicking number to Lee's microblog at t.qq.com/kaifulee had reached over 10.3 million by Sunday morning. Lee is the second microblogger, after sporting icon Liu Xiang, at this website to win so many visitors as over 10 million.

Lee, now as a founder of a new company, "Innovation Works", suggested in his microblog that the best posting number was about ten pieces a day.

He suggested one should do it everyday to maintain loyalty of fans. In addition, he also advised offering the right content at the right time, news and industry comments during work hours, entertainment and fun content in the evening, and writing for students during weekends.

Lee's postings cover such topics as company updates, hot issues of science and technology industry, college students' development, and his own family life.

Lee maintained that the microblog, with a maximum of 140 Chinese characters, now enjoyed even more influence than traditional books and TV programs in certain instances.

Microblog is really beginning to change everything, he said, noting that it could serve as the best communication platform to tell the truth, safeguard people's rights and interests and make friends.

Lee just published his new book about microblog earlier this month.

He said he wrote on the microblog to keep a record of his thoughts and fun things he experienced and to influence the society and others positively.

Microblogging users in China mushroomed to 63.11 million, about 13.8 percent of China's total 457 million netizens at the end of last year, according to a report from the China Internet Network Information Center.

After leaving Google China in mid-September in 2009, Lee launched the new company of "Innovation Works" aimed at helping young Chinese entrepreneurs develop Internet and mobile computing technology.

Lee was born in Taiwan in 1961. He was hired by Google in 2005 and helped greatly in its market expansion in China.