She explained that she prefers talking to strangers about her troubles.

"I'm scared to tell my anxieties to my good friends as there is possibility that they would use that against me in the future," she said.

Guo said she expressed frustrations about her stressful university study life to the store owner, who responded by making suggestions. Guo said she would like to try it again.

According to Wang, the generation born after 1980 forms the majority of customers at her store.

They are suffering troubles on careers and families - two of the most essential components in daily life. The troubles include problems between couples and their relationships, work pressures, and family relations between newlyweds and in- laws.

"I think it is a good way for me to express my anger and frustration. Sometimes my supervisor blames me for trifles and I cannot lose my temper easily in front of a girlfriend or close friends," said Lang Lihan, a 25-year-old male white collar worker.

Store owners say they are glad to help young netizens deal with their increasingly stressful lives.

"To comfort them, I always give out my own opinions and suggestions by the end of their talking, complaining or even angry scolding. Hopefully my service can help them resolve their troubles, " said Wang.