Almost 10,000 people Tuesday went out among the people of west China's Xinjiang region to deliver a message of stability and prosperity in the run-up to the first anniversary of a riot that left almost 200 people dead.

A total of 9,210 officials and scholars would explain the government's support policies in schools, government departments, communities, villages, families and mosques across Xinjiang, said Li Yi, head of the regional publicity department of the Communist Party of China (CPC).

After the campaign launched, Professor Ding Shouqing, of Xinjiang's Party school, embarked on a tour to promote the policies to support the region's development. Ding said he felt obliged to deliver the voice of the Party to every household in Xinjiang Uyghur autonomous region. "We will let all people in Xinjiang know that an historic opportunity has arrived and show them the region's future in the next 10 years." A focus of the campaign is the package of policies resulting from a central work conference on Xinjiang's development held from May 17 to 19.

President Hu Jintao told the conference that Xinjiang should comprehensively push forward its economic, political, cultural and social development and enhance Party building.

By 2015, per capita GDP in Xinjiang should match the national average and incomes and access to basic public services should equal the average levels of the country's western regions, Hu said.

The campaign is the first phase of a larger project -- "Love the great motherland and build a beautiful homeland" -- jointly rolled out by the central government and Xinjiang's CPC committee Tuesday.

Zhang Chunxian, secretary of the regional CPC committee and head of the 30-month project, said it was of real and historic significance in maintaining and enhancing ethnic solidarity, long-term economic growth and social stability.