Senior Communist Party of China (CPC) leader Li Changchun has pledged to strengthen cooperation between Chinese and foreign media and to facilitate foreign media coverage of China.

Li, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, made the remarks Friday evening when he met the heads of 10 major media organizations attending the World Media Summit in Beijing.

The Chinese government has been promoting media development and supporting Chinese media in enhancing exchanges and cooperation with foreign counterparts in news, human resources, information technologies and business development, he said.

Hopefully, the media could strengthen mutual understanding and friendship through exchanges and cooperation and contribute to building a harmonious world, he said.

He said he expected more foreign media leaders and reporters to visit China and introduce China to the world with true, accurate, comprehensive and objective reports.

The World Media Summit ending on Saturday was launched by Xinhua News Agency and another eight world media organizations. About 300 representatives from more than 170 media outlets from around the globe gathered to discuss how to develop the industry amid challenges from the economic crisis and new technologies.