China's internet advertising is expected to expand by 53.07
percent this year, approximately one percentage higher than the
previous prediction of 52.2 percent in January, according to the
Data Center of the China Internet (DCCI) report.
The total revenue of the network advertising market reached 4.98
billion yuan in 2006, excluding Internet search engine advertising,
taking about six percent of the whole advertising market, including
print and television.
DCCI figures show China's overall Internet advertising market
reached 3.27 billion yuan in the first half. The expansion
maintained a good momentum and was expected to grow 32.5 percent in
the second half, due to the Olympic Games-related advertising and
the increasing emphasis on network advertising in traditional
industries.
A report released by China Internet Network Information (CNNIC)
in July said China's Internet users totaled 162 million in the
first half, compared with 137 million last year.
(Xinhua News Agency September 28, 2007)
