Amid price hikes of other commodities and services, online ads
are also expected to witness a price jump in 2008.
Shares for the website portal Sina surged 7.96 percent last
Friday after the news came out that it will increase its website
advertising fees up to 30 percent.
Besides Sina, other new media companies have also announced
price hikes for ads. Focus Media has already raised their prices by
10 to 15 percent in January and it plans another hike in July.
Network companies like Tencent and Thunder are also mulling over
similar moves.
According to the investment bank Morgan Stanley, China's ads
market will experience peak growth in 2008 and reach 245 billion
yuan, driven by the Olympic Games. The leading global media
investment management company GroupM also predicted that China's
ads prices will soar by 25 to 30 percent in 2008.
For more details, please read the full story in Chinese (
http://www.morningpost.com.cn/bjcb/html/2008-01/07/content_46134.htm).
(China.org.cn January 7, 2007)
