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Land Rover has been devoted to providing all-terrain vehicles since its establishment in 1948. After 60-year development, Land Rover is now a top modern luxury brand with a complete lineup and breath of capability, continuously making new records in its sales performance.

As the only premium brand dedicated to producing finest all-terrain vehicles around the world, Land Rover actively advocates the premium, luxury and modern lifestyle.

Land Rover also makes great efforts into sustainable development like environmental protection, conservation and humanitarian and carbon dioxide offsetting program both globally and regionally.

In 2008, Land Rover presented a concept model LRX, which demonstrates its confidence and future trend in developing energy-saving technologies.

Land Rover established its China office in 2003, and officially introduced Range Rover, Range Rover Sport, Discovery 4 and Freelander 2 into the China market.

In March 2010, Land Rover Defender was introduced in China, which completes Land Rover's fleet family in China and demonstrates Land Rover's long commitment to Chinese market.

At the same time, Land Rover has consistently built up its authorized dealership networks across China, to provide convenient, prompt and professional sales and customer services to the Chinese customers.