An attendee takes photos of a billboard during a pre-expo supply-demand matchmaking meeting for the Intelligent Industry & Information Technology Exhibition Area and Automobile Exhibition Area of the 7th China International Import Expo (CIIE) at the National Exhibition and Convention Center (Shanghai) in east China's Shanghai, Aug. 8, 2024. [Photo/Xinhua]

With less than 30 days left before the seventh China International Import Expo, due preparations are in place while multinational companies from around the world are looking forward to the annual expo to showcase their new products and technologies.

During a meeting held by the executive committee of the 7th CIIE on Monday, Wang Wentao, minister of Commerce, said that efforts should be made help companies expand the impact of the show. The exhibition should also help to nurture new-quality productive forces and serve the country's high-quality development, he said.

By aligning with the world's highest standards and best levels, Shanghai has stepped up its preparation for the 7th CIIE by addressing new issues and optimizing services in all aspects, Shanghai Mayor Gong Zheng said at the Monday meeting.

Various steps have been taken to further facilitate the entry and exit of people and exhibits.

Shanghai has launched measures such as renewing valid visas for multiple entries and residence permits for this year's CIIE.

Customs clearance instructions and supportive measures have been released. The market supervision department continues to implement supportive policies such as exemption from China Compulsory Certification and temporary licenses for special food exhibitors.

More convenient payment methods have been introduced. Dazhong Transportation (Group) Co Ltd, a taxi-hailing service provider in Shanghai, will complete the installation of 2,000 POS machines accepting foreign bank cards before the CIIE. All restaurants and catering service providers in the exhibition hall have installed POS machines accessible to foreign bank cards.

Sustainability is another highlight of this year's CIIE. The green construction rate and material recycling rate of the exhibition will achieve 100 percent. Up to 10 million kWh of green power will be used at the show.

The 7th CIIE will be held in Shanghai from November 5 to 10. According to the exhibition's organizer CIIE bureau, companies have signed up for over 360,000 square meters of exhibition area. More than 70 countries and international organizations will be present at the country exhibition area, overtaking last year's scale. Norway, Slovakia, Benin, Burundi and Madagascar will participate in the country exhibition for the first time.

The first inbound exhibit for this year's show, the three-wheeled concept car made by Japanese manufacturer Yamaha Motor, arrived in Shanghai in September. It will make its debut to the Chinese market via this year's CIIE.

It is the seventh year in a row for French beauty giant L'Oreal at the CIIE. This year also marks the fifth consecutive time for the company to work as the chairman of the exhibition’s enterprise alliance.

"It is both a testimonial of our belief in China and the fact that we want to continue to invest in China," said Nicolas Hieronimus, CEO of L'Oreal.

As Hieronimus further explained, the CIIE is the "only event like this in the world" in which L'Oreal is so involved by introducing new brands, demonstrating the latest innovation results and showcasing technology breakthroughs.