The "National Tide: Jinjiang Sportswear Brands" launch event takes place at the CDF Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan province, Aug. 11, 2024. [Photo provided to China.org.cn]

China Duty Free Group (CDFG) and the Jinjiang city government have launched an initiative to promote Chinese sportswear brands globally.

The "National Tide: Jinjiang Sportswear Brands" launch event, held Aug. 11 at the CDF Haikou International Duty Free Shopping Complex, brought together a host of renowned Chinese sportswear brands, showcasing the latest in athletic fashion and design. From the elegant fusion of traditional elements to the innovative application of modern technology, each piece reflected the confidence and pride of China's burgeoning fashion industry.

To provide consumers with an up-close look at the innovative designs and exceptional quality of these brands, CDFG has created a dedicated "China Chic and Summer Fun" themed exhibition. The exhibition is hosted at three locations: the CDF Haikou International Duty Free Shopping Complex, CDF Sanya International Duty Free Shopping Complex, and CDF Haikou Duty Free Shop. Visitors can try the latest products and learn about the brands' histories through interactive installations.

Jinjiang, located in Fujian province, is known for its abundance of private enterprises and entrepreneurs. The city, a hub for Chinese sportswear brands, is home to major companies like Anta, 361° and Xtep. These brands have captured the hearts of young consumers with designs blending traditional Chinese elements and modern styles.

The event is part of CDFG's efforts to support Hainan's tourism industry and promote Chinese brands internationally. 

CDFG is a staunch supporter of Chinese brands, fostering long-term partnerships with leading domestic companies. The group has also created special areas in its duty-free shops to showcase Chinese beauty products, providing a platform for these brands to connect with consumers.

The Jinjiang collaboration expands CDFG's partnerships with Chinese brands. By leveraging its innovative approach, CDFG aims to explore new possibilities for growth and help Chinese products shine on the global stage.

The "China Chic and Summer Fun" event runs through September, featuring special offers and interactive experiences.