Zhu Jianhua

(Director, Xinjiang Internet Information Center)

Author

Zhu Jianhua, Han ethnicity, a senior editor, is Director of the Xinjiang Internet Information Center, General Manager of the Xinjiang Tianshan Internet Media Co., Ltd., Editor-in-chief at the Tianshan Net. He chaired the Projects of Philosophy and Social Sciences Research Fund of the Xinjiang Uygur Autonomous Region. His papers that have been published and collected into books include Research on the Development of China's Internet Culture, Internet Communication. He organized and planned major online interviews in Xinjiang. Western China Culture, a key column of the Tianshan Net, and A Look at Xinjiang, an electronic journal, under his supervision, were honored as the Star Brand Column (Channel) of China's Websites. He is also Executive Member of the Association of Journalists in Xinjiang Uygur Autonomous Region.

Abstract

The initiative of the Silk Road Economic Belt was proposed by Chinese President Xi Jinping during his four-nation tour in Central Asia. The Silk Road Economic Belt, based on the traditional Silk Road, is a new channel for invigorating economic and trade exchanges and seeking common prosperity for China and Central Asian nations. The new media in Xinjiang plays a role beyond the traditional media. First, the new media enjoys communicational advantages in the process of building the Silk Road Economic Belt. Second, the enhanced cooperation in the new media could serve economic and cultural development in the region. Third, setting up a multi-language new media platform will better promote the communication and exchanges among different peoples. Fourth, the regional communication pattern that Xinjiang's new media builds regarding the Silk Road Economic Belt will be confronted with both opportunities and challenges.