Yang Hongxin

(Director, Xinjiang Television Station)

Author

Yang Hongxin, Manchu ethnicity, born in November 1962, is a senior journalist and serves as Director of Xinjiang Television Station. He has been working in the media since his first job and has won many honors including first prizes of China News Award and Xinjiang News Award as well as Excellent Worker of Xinjiang Uygur Autonomous Region awarded by the People's Government of Xinjiang Uygur Autonomous Region.

Abstract

Media can enhance regional integration, and at the same time the media economy is part of the regional economy. Since 2004, Xinjiang Television Station has begun to implement a campaign of "going out", which can be boosted greatly by the strategic concept of the Silk Road Economic Belt. Since 2013, Xinjiang Television Station has begun cross-border coverage titled New Life of the Silk Road according to agreements signed with national television stations of Central Asian countries. This series of activities has built a bridge for communication and cultural exchange between China and Central and Western Asia, and laid a good foundation for Xinjiang Television Station to become top regional media outlet with credibility and influence.