Intel Corp's newly-launched chip is expected to be adopted by at least 35 devices made by companies including Lenovo Group and Fujitsu Ltd, the United States-based chip giant said Tuesday in Beijing.

"The new Atom platform represents our commitment to bring amazing personal and mobile experiences to notebooks and tablet devices as well as longer battery life and great performance," Doug Davis, Intel's vice president for netbook and tablet, told the annual Intel Developer Forum held in Beijing yesterday.

Launched yesterday the new Atom processor, code-named Oak Trail, features a longer battery life, high definition video performance, multi-tasking functions and plays Flash videos.

The platform supports all major operating systems including Google's Android, Microsoft's Windows and Meego, jointly developed by Intel and Nokia.

Intel said it will also open an online store, AppUp, for computers and tablet devices in China by the end of this year. It also announced it would set up an innovation center with Tencent Inc (QQ) to expand mobile Internet services and products.

It's also in talks with ZTE, China's biggest public telecommunications device maker, to develop a smartphone based on the new Atom processor.

The Atom processor is the latest move by the world's biggest computer chip maker to penetrate the booming mobile Internet market, which is dominated by ARM Holdings Plc and Apple Inc, industry insiders said.