Peugeot sees China driving its brand

0 CommentsPrint E-mail China Daily, October 29, 2010
Adjust font size:

French auto maker Peugeot expects China to become its biggest market before 2015 and promises to add at least one model every year to its locally produced fleet, said Xavier Peugeot, the company's global director of marketing and communications.

"We hope our annual sales in the country will hit at least 500,000 units by that year," he added.

"As China's annual automobile sales in 2015 will be two times this year's figure, we believe that success in the China market is key to Peugeot's strategic target of being the world's seventh largest brand by 2015."

The 200-year-old brand is now listed in ninth position by sales in the global automobile industry.

"To provide better service and more products to local consumers, we will have at least one model locally produced in China every year, starting with the 508 sedan next July," said Peugeot. "Meanwhile, we will further enrich our imported lineup with diversified models to Chinese customers in the coming years."

By 2015, PSA Peugeot Citroen's local joint venture with Dongfeng Motor Group will roll out 12 new models under both Peugeot and Citroen brands in total, along with six engines.

"Adding the 300,000-unit capacity in our planned third plant in Wuhan, the total production capacity of Dongfeng Peugeot Citroen Automobile Co Ltd will reach 750,000 units a year in 2015, 5 percent of the total China market," said Zimmerman Timothy, general manager of Dongfeng Peugeot Automotive Distribution. "We also target 50,000 units of our vehicles to be exported from China in 2015."

In the first three quarters, Peugeot's sales in the Chinese market surged 30 percent over last year. The company raised its sales target for the whole year by 40 percent to 150,000 units.

"With two new models to be introduced into the local venture next year, we hope our sales will be doubled in 2011," said Timothy.

He also told China Daily that the company will expand its distribution network from the current 165 to 220 dealerships by the end of this year, and to 270 to 280 stores by the end of next year.

"We will also strengthen our local development and research capability to provide truly tailored-for-China cars in the world's biggest market," said Jean-Philippe Imparato, Peugeot's director for the Asia-Pacific and Africa regions.

PSA Peugeot Citroen has been the first international automaker to have a wholly-owned research and development center in China. It set up the China Tech Center in Shanghai with an initial investment of 1 billion yuan. The facility commenced operations in September 2008.

The center develops cars directly for Chinese consumers without adapting existing products from its headquarters. It also has a world class functional design studio in Shanghai, PSA's first such facility outside France.

China has become the focus for the global automobile market. It overtook the United States as the world's biggest - and the one with most potential - last year, with annual sales of 13.8 million units.

The country is expected to sell as many as 17.5 million vehicles this year and will continue to grow by around 20 percent in the next decade.

Last week, Daimler AG's Chief Executive Officer Dieter Zetsche also said in Beijing that the German automaker expects China to be its biggest market by around 2015.

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 国产精品揄拍一区二区久久| 一道本在线观看| 黄色在线视频网| 国产高清一区二区三区视频| 久久天天躁狠狠躁夜夜avai | 成人一级黄色片| 亚洲国产一区二区a毛片| 精品欧美一区二区在线观看| 国产农村妇女精品一二区| 99re热久久这里只有精品首页| 日本免费高清一本视频| 亚洲欧美日韩精品专区| 精品一区二区三区电影| 国产女人的一级毛片视频| 99精品人妻无码专区在线视频区| 日本韩国在线视频| 亚洲va中文字幕无码毛片| 男女特黄一级全版视频| 国产人成免费视频| 2022国产成人精品视频人| 影音先锋成人资源| 久久躁狠狠躁夜夜AV| 激情综合网五月| 国产一区二区三区在线| 色播在线永久免费视频网站| 妞干网免费视频| 久久成人无码国产免费播放| 毛片女人毛片一级毛片毛片| 人妻尝试又大又粗久久| 精品久久久久久无码人妻热| 国产剧果冻传媒星空在线播放| 777成影片免费观看| 日本精品一区二区三区在线视频一| 亚洲va中文字幕| 欧美又粗又长又爽做受| 免费一级毛片完整版在线看| 青青草原国产视频| 国产精品扒开做爽爽爽的视频| zmw5app字幕网下载| 日本va欧美va欧美va精品| 亚洲乱码无码永久不卡在线|