Gap hopes to fill the gaps

0 CommentsPrint E-mail China Daily, June 24, 2010
Adjust font size:

Gap Inc, a global apparel retailer, plans to enter the Chinese market soon, by opening four outlets within this year.

The company, which spent two years on market research before entering China, plans to open two outlets in Beijing and two in Shanghai.

"Gap will wholly own our Chinese stores because Gap attaches great importance to business in China, the third largest apparel market in the world," said Redmond Yeung, president of Gap in China.

Gap plans to mainly focus on first-tier cities during the first year, where brand recognition is high.

The first Gap store in China will be located in Beijing's Joy City shopping mall, owned by COFCO Commercial Property Investment Co. The two sides signed an agreement on June 3 and the store will be open by year's end.

According to Yeung, the first four Gap stores will feature a full range of Gap's lines including Gap adult, GapKids and babyGap.

The retailer plans to focus more on GapKids and babyGap products because of the traditional Chinese emphasis on the family.

As part of its multi-channel entry strategy, Gap Inc has partnered with Shanghai Yi Shang Network Information Co Ltd, an e-commerce company delivering online retail products in China. The online shopping site will let consumers throughout the country shop for Gap products.

Gap is a relative latecomer to China, compared with competitors like Zara and Hennes & Mauritz (H&M).

Zara, a Spanish apparel retailer, entered China in 2006 and has opened 34 stores to date. Swedish apparel chain H&M entered the country in 2007 and had 27 stores as of last year.

While, Yeung of Gap said: "It is never too late to enter the Chinese market where there is great business opportunities for apparel industry as our targeted customers like middle class are growing at a steady rate."

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 中文天堂最新版在线精品| 成人免费无码精品国产电影 | 亚洲av永久无码精品水牛影视| 色噜噜狠狠色综合日日| 斗鱼客服电话24小时人工服务热线| 亚洲黄色网址在线观看| 麻豆成人久久精品二区三区免费| 少妇高潮无套内谢| 九色视频在线观看| 男人j进女人p免费视频播放| 国产性生活视频| 99久久精品免费视频| 日本午夜精品一区二区三区电影| 亚洲精品无码专区在线在线播放| 韩国免费毛片在线看| 在线观看成人网站| 久久久综合久久| 欧美精品手机在线| 国产69久久精品成人看| 1024国产视频| 少妇高潮惨叫喷水在线观看| 中文字幕无码乱人伦| 欧美午夜精品久久久久免费视| 动漫成人在线观看| 国产色在线视频| 在车里被撞了八次高c| 久久久久久久影院| 欧美婷婷六月丁香综合色| 全黄大全大色全免费大片| 91香蕉视频成人| 国内自拍成人网在线视频| 中文字幕.com| 日韩精品无码一本二本三本色| 人妻精品久久久久中文字幕| 野花日本中文版免费观看| 国产精品综合网| 一本大道久久东京热无码AV| 日韩成年人视频| 亚洲国产精品久久丫| 男女交性高清全过程无遮挡| 国产亚洲美女精品久久久|