A trade fair to promote products from east China's Zhejiang Province was kicked off in Macao Friday, with more than 4,000 local brands exhibited for three days.

The Zhejiang's China Time-Honored Brands and Zhejiang Macao Branded Products Fair 2010 displayed products of 110 enterprises in Zhejiang, including traditional Chinese medicine and health care products, food and beverage, general merchandise, cultural arts and crafts, and tea products.

The fair will further enhance the trade, economic and cultural exchange between Macao Special Administrative Region (SAR) and Zhejiang province, said Jin Yonghui, director-general of Zhejiang's Department of Commerce.

He also said the event would help Zhejiang learn from the SAR's trade and economic experience, and deepen business and economic exchange and cooperation between Macao and Zhejiang.

The fair was part of the 2010 Macao-Zhejiang Week, a business promotional event organized by the provincial government of Zhejiang.