SAIC boosts wholly owned brands

0 CommentsPrint E-mail China Daily, January 4, 2010
Adjust font size:

The maker of Roewe and MG also nurturing range of new energy cars.

SAIC Motor Co Ltd sold more than 82,000 cars of its Roewe and MG brands between January and November of 2009, up 160 percent over the same period of the previous year. Full-year sales are expected to hit 90,000 units, the company said.

Roewe has been a SAIC success in building its own medium- and high-end brand to compete with Sino-foreign joint ventures.

Roewe has been a SAIC success in building its own medium- and high-end brand to compete with Sino-foreign joint ventures. [Wu Changqing/China Daily]

The top Chinese automotive group, also partner of Germany's Volkswagen and US carmaker General Motor, SAIC plans to double the sales of its two wholly owned brands to 180,000 in 2010.

It will soon introduce several new models of its own brands this year, including the MG6 compact, Roewe A-class model and the Roewe SUV.

The company is also developing new-energy vehicles that carry its own badges. It will commercially produce the Roewe 750 petrol-electric hybrid in 2010, which uses 20 percent less gasoline.

In May the company will unveil its first plug-in hybrid electric car, the Roewe 550, which can save more than 50 percent on fuel consumption. The model will be put into mass production by 2012.

Also in 2012, the company will launch its own brand of purely electric-powered cars that have zero emission.

Last month, the company announced it will set up a joint venture with US-based A123 Systems Inc, one of the world's leading lithium-ion battery suppliers, to co-develop battery systems for its green vehicles.

According to Chen Hong, president of SAIC Motor Co Ltd, developing electric cars is an inexorable trend and auto manufacturers should prepare for the fundamental change.

SAIC has already successfully developed several kinds of new energy vehicles, including a dimethyl ether coach, hybrid coach, electric coach, ultra capacitor coach, hybrid sedan and plug-in fuel battery sedan.

The company plans to supply nearly 1,000 alternative energy vehicles to serve the World Expo this year, including purely electric-powered, as well as ultra capacitor coaches, fuel battery and hybrid vehicles. It displayed six new energy models for the Shanghai World Expo at the 2009 China International Industry Fair in November last year.

Research and development work on new energy vehicles in China started about a decade ago, but large-scale commercialization of clean cars remained out of reach, mainly due to high prices and recharging problems.

Domestic carmakers such as BYD and Chery are also working on research and development of electric cars.

SAIC began to produce its own-brand cars Phoenix - the name was later changed to Shanghai - in the 1950s but stopped production in the early 1990s. For the following decade, the automaker had no homegrown brands.

In October 2006, the company unveiled its first Roewe brand car, developed on the basis of Rover 75 technology it acquired from the failed British carmaker MG Rover. Its MG brand cars are based on the same technology.

Unlike many domestic automakers that mainly made low-end cars priced below 100,000 yuan, SAIC positioned its Roewe and MG models as medium- and high-end products from the very beginning.

Since May 2009, the Roewe 550 model enjoyed stable monthly sales of more than 6,000 units, which is seen by the company as a success in building a domestic medium- and high-end brand to compete with counterparts made by the joint ventures.

Currently SAIC has more than 240 dealers for its own brands in China's first and second tier cities. The company said it will strengthen the sales network in lower-tier cities in the future.

Print E-mail Bookmark and Share

Go to ForumComments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 成人欧美一区二区三区在线观看| 欧美交换乱理伦片在线观看| 国产一区二区三区电影| 巨胸狂喷奶水视频www网站免费| 天堂а√中文最新版地址在线 | 精品国产污污免费网站入口| 无码人妻丰满熟妇区五十路百度| 亚洲AV无码一区二区三区在线| 欧美日韩午夜视频| 亚洲综合成人网| 福利视频一区二区牛牛| 又爽又黄又无遮挡的视频在线观看| 被公侵犯肉体中文字幕电影| 国产成人亚洲综合网站不卡| 男女一进一出抽搐免费视频| 国产综合亚洲欧美日韩一区二区| 久久久久AV综合网成人| 日韩在线不卡视频| 五月天婷婷丁香| 模特冰漪丰硕之美1| 亚洲人成精品久久久久| 精品午夜福利在线观看| 四虎永久在线观看免费网站网址 | 久久人妻AV中文字幕| 日韩精品无码一区二区三区AV| 伊人久久综合谁合综合久久| 精品亚洲成a人无码成a在线观看 | 国产午夜影视大全免费观看| 97人人在线视频| 夜夜爽77777妓女免费看| h国产在线观看| 奇米色在线视频| jzzjzz免费观看大片免费| 好吊妞视频988在线播放| 一区二区三区伦理高清| 嫩b人妻精品一区二区三区| 乱小说欧美综合| 最近最新好看的中文字幕2019| 亚洲一区二区三区影院| 欧美e片成人在线播放乱妇| 亚洲av永久无码精品网站|