Volvo deal to help Geely's going-global ambition

0 CommentsPrint E-mail Xinhua, December 25, 2009
Adjust font size:

At a time when the world auto industry was experiencing huge difficulties caused by the global downturn, Geely's aim, as it said on the company website -- "let Geely cars go to the whole world", seemed very ambition.

Geely's going-global strategy latest move was the high-profile bid for Volvo, the almost century-old Swedish luxury car brand.

The United States automaker Ford Motor Co. said in a statement on Wednesday that it was close to finalizing a deal to sell Volvo to Geely, China's largest privately-owned car maker.

Ford confirmed that "all substantive commercial terms relating to the potential sale of (Volvo) have been settled," but added that "some work still remains to be completed before signing -- including final documentation, financing and government approvals."

Ford put Volvo on sale in December last year and confirmed it had picked Geely as the preferred bidder on October 28.

No details were given of how much the deal was worth, but it was widely rumored that Geely prepared to pay around two billion U.S. dollars for Volvo, about one third as much as Ford spent to acquire it in 1999.

Some media comments considered Geely's move as having eyes bigger than the stomach for acquiring an unprofitable Volvo, which posted 1.5 billion U.S. dollars loss in 2008.

Li Shufu, founder and chairman of Geely, had his own idea, however. "It (the Volvo bid) is related to the new energy-powered vehicle," he told Xinhua, it was about the technology, on which Ford and Volvo had invested millions of U.S. dollars over the past decade.

"The new energy-powered vehicle will be the future of the world's auto industry. But based on current investment in research and development, China will be left far behind the pace of developed countries," he said.

Although Li refused to give details about the negotiation process because of a confidential contract, the 46-year-old entrepreneur admitted that negotiations over the issue of intellectual property rights (IPRs) involved in the acquisition was "more complicated" than the price.

The significance of the deal is far beyond acquiring advanced technology, however. It offered a shortcut for Geely to get access to the world auto market, said Zhao Hang, director of China Automotive Technology and Research Center. In Li's words, it was "a way for Chinese made cars to enter the global market".

Volvo's brand as a safe and reliable car would also help dispel quality concern about Geely, which was unfamiliar to foreign consumers, analysts said.

"If the deal succeeds, nothing will change for Volvo, except the boss turns to Li Shufu," Li said. "Volvo and Geely will be two independently-managed brands."

Geely would keep intact Volvo's existing production and research and development facilities, union agreements and dealer networks.

According to Li, Volvo has the brand and technology while Geely, based on the booming Chinese market, could help Volvo reduce production costs and tap into the huge market.

His Hong Kong-listed Geely expanded fast thanks to a sales boom in China, which has replaced the U.S. to become the world's largest auto market this year. China is expected to sell more than 13 million vehicles this year, up more than 40 percent from 2008.

Geely netted a profit of 560 million yuan (82 million U.S. dollars) in the first half of the year, up 110 percent year on year. It aims to sell 300,000 vehicles this year, up from 204,000 units in 2008.

PrintE-mail Bookmark and Share

Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Comments are moderated and generally will be posted if they are on-topic and not abusive.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 久久国产色AV免费观看| 少妇丰满爆乳被呻吟进入| 亚洲欧美综合区自拍另类| 精品三级av无码一区| 国产精品香蕉在线| ffee性xxⅹ另类老妇hd| 成人妇女免费播放久久久| 久久久久亚洲av成人网| 日韩精品一区二区亚洲av观看| 亚洲情综合五月天| 没有被爱过的女人在线| 光棍天堂在线视频| 精品国产一区二区三区在线| 国产av人人夜夜澡人人爽麻豆 | 日本牲交大片免费观看| 乱人伦人妻中文字幕无码久久网| 欧美大屁股xxxx| 亚洲欧洲日产国码无码久久99 | 国产特级毛片AAAAAA| 1000部免费啪啪十八未年禁止观看| 在线精品无码字幕无码av| gogo人体销魂baoyu231| 好大好爽好舒服视频| 一本一本久久a久久精品综合| 最近中文字幕在线的mv视频| 亚洲国产一成人久久精品| 欧美精品久久久久久久影视| 亚洲色无码国产精品网站可下载 | 黄色a级在线观看| 国产欧美视频在线观看| jizzjizz护士| 国产精品亚洲片在线观看不卡| 一进一出抽搐呻吟| 无码精品人妻一区二区三区中| 亚洲国产成人久久一区www| 欧美日韩精彩视频| 亚洲欧美日韩中文无线码| 污网站免费观看污网站| 亚洲精品永久www忘忧草| 老鸭窝在线免费视频| 国产人妖视频一区在线观看|