German Auto giant Volkswagen Group has unveiled an ambitious strategy called "Strive to Win" to more than triple its sales in south China from 150,000 units to half a million annually, China Daily reported Monday.

Volkswagen Group China, together with its two joint ventures - Shanghai Volkswagen and FAW-Volkswagen will work to increase market share for the Volkswagen, Audi and Skoda brands, which together had 12 percent of the entire south China market last year, said the newspaper.

To even further boost that share, 20 new or upgraded models from the three brands will be launched from 2010 to 2012, according to Volkswagen Group China.

Enhancements in sales, marketing, services, products and technology will be included in the strategy for south China, which for VW plans includes the provinces of Zhejiang, Jiangxi, Fujian, Guangdong, Hainan and the Guangxi Zhuang Autonomous Region.

To achieve its ambitions target of selling half a million units annually in the region, Volkswagen Group China will attract and retain the top investors to optimize its dealer network in south China to represent its broadened product portfolio, said the newspaper.