Wuliangye Yibin Co., Ltd., one of China's top liquor producers, announced Sunday evening that its net profit in the first three quarters rose 44.67 percent year on year to 2.299 billion yuan (336.7 million U.S. dollars).

Business revenue in the first nine months increased 22.06 percent to 8.03 billion yuan, the southwestern Sichuan Province-based liquor maker said in a statement to the Shenzhen Stock Exchange.

The company attributed the net profit and revenue rise to its improved products mix, stepped-up marketing efforts and reduced production costs.

The equities of the Shenzhen-listed firm ended at 21.41 yuan per share on Friday, up 0.99 percent from the previous close.