Heads of worldwide media organizations will gather in Beijing at a summit from Oct. 8 to 10.

The World Media Summit, themed "Cooperation, Action, Win-Win and Development", will be attended by the leaders of major media organizations, including news agencies, newspapers and magazines, radio and television broadcasters and online sites.

According to the Summit Secretariat, the attendees will hold discussions on eight topics, including challenges, cooperation and opportunities for world media; traditional media versus new emerging media: competition, reliance, co-existence and development; financial crisis and media response; how traditional media meets challenge of digital and Internet technologies; global media merging; challenges and opportunities in digital and multimedia age; Hi-tech's impact upon media development; sharping the future of newsroom and journalists.

During the summit, heads of media organizations around the world will analyze the current situation, assess the development trends of the global media industry on a series of crucial issues confronting media organizations against the backdrop of the international financial crisis, fast changing audience demands and the rapid advancement of emerging technologies.

As of Monday, more than 100 overseas media and 40 domestic media have registered to attend the summit.