It should have been good year-end sales season for Huang Ping's IT products shop and similar shops in Zhongguancun, the technology hub in Beijing. But Huang didn't see surge in sales. Instead, sales slumped almost one-third compared to the previous year. She still felt lucky.
"At least my business kept going, some shops could not survive and have gone out of business," said Huang, pointing at an empty office outside the door.
As the global financial crisis impacts economies around the world, Chinese enterprises are starting to suffer weakening demand, both internationally and domestically. As a result, Huang and her thousands of competitors in Zhongguancun, a place well known as China's Silicon Valley, are now facing a lonely winter.
Huang's shop is located in a popular electronics mall Kemao Electronics Market in Zhongguancun. It sells notebook PCs, desktops and other IT products. A series of natural disasters in 2008, such as the snow and ice disaster at the beginning of the year and the earthquake in Sichuan Province in May, Zhongguancun's sales volume had been greatly constrained. She had expected to celebrate high year-end sales.
However, although the present selling was higher than the previous months, it did not reach the level in the same period of 2007. Now the shop sells 300 notebook PCs per month, but it sold more than 500 PCs per month in 2007.
Thanks to the decades of economic boom in China, Zhongguancun has developed into a modern urban area -- a far cry from the bleak suburb in the Northwest of Beijing it once was. It is crowded with China's IT giants such as Founder and Lenovo, as well as thousands of IT products dealers. With a share of one-fifth of the total electronics in China, it is the biggest electronics market in the country and the IT market weathercock.
This place once saw heavy traffic jams and crowds in the electronic malls, but now the streets are empty of cars and the people are few. The people wandering the malls tend to be salesmen rather than customers. When a customer entered Kemao Market, a crowd of salesmen hoping to guide the customer to their respective shops, immediately besieged her.
"Too many monks with too little porridge," said Huang, referring to the increasing number of salesmen and shrinking numbers of customers, "now salesmen look at customers as if wolves look at sheep."
Huang's storefront had only two or three customers. The 20-square meter room was once filled with more than two dozens of people waiting for their notebook PCs in the same period of the previous year.
Huang said the end of every year saw a great deal of corporate purchases, ranging from 10 to 50 PCs every time. But as most businesses, especially the small and medium-sized enterprises, face tough times due to the financial crisis, they have to cut cost and staff, not to mention the purchase of new office appliances.
