Home / Business / Technology & Telecom Tools: Save | Print | E-mail | Most Read | Comment
Dot-coms begin the battle for real gold
Adjust font size:

Three leading Chinese dot-com firms have won the right to broadcast events of the 2008 Olympic Games, competing with Sohu.com, a sponsor and original holder of the rights, it was announced in Beijing yesterday.

The announcement was another move in the heated battle in the Chinese Internet industry before the Games open next month.

The Olympics are bringing huge business opportunities and the potential for surging advertising income for online firms, industry insiders said.

Nasdaq-listed NetEase.com and Sina Corp as well as Hong Kong-listed Tencent (QQ) said they signed with CCTV.com to get the rights to video broadcast the Olympics and to offer video on demand services online.

PPLive.com also obtained the rights from CCTV to broadcast Beijing Olympics content through its Websites, the second online peer-to-peer video sharing platform after PPS' partnership with cctv.com, its operator Shanghai Synacast Media Tech Co announced yesterday.

PPLive, which has over 100 million registered users worldwide according to an AC Nielson survey, was ranked first of all Chinese P2P platforms for user scale and exclusiveness, iResearch said in its latest report.

CCTV will use eight channels to broadcast the Olympics with 3,800 hours of television from August 8 to 24, Wang Wenbin, general manager of CCTV.com, said.

The chief executives of the flagship firms, including NetEase's William Ding, Tencent's Ma Huateng and Sina's Charles Chao, declined to reveal financial details yesterday.

"The new media broadcasts of the Olympics, the first time in the history of the global event, will allow even more people access to the event," Wang said.

Along with Sohu, almost all top Chinese Websites have the rights to broadcast the Olympics.

"It's the first time the Internet has become the No. 1 distribution channel of the Olympics over CCTV (in China). For most advertisers, the Internet is the major battle field of Olympics promotions," DCCI said in a report released yesterday.

Advantages

Advantages of the Internet platform include immediacy and interactive content, according to the DCCI (Data Center of the China Internet), an Internet market monitor and data analysis platform.

By the end of the first half of the year, China's online population reached 221 million and is expected to hit 263 million by the end of this year.

In the first six months, Chinese netizens spent 256.7 billion yuan (US$37.1 billion) on-line, a 58.2-percent growth year-on-year, and the whole-year figure will surpass 587.4 billion yuan, according to DCCI.

The major online players in the Chinese dot-com industry will benefit from the Olympics.

Sina.com and Sohu.com, the country's top Internet portals, have generated strong advertising?sales with a quarterly growth rate from 18 to 30 percent above previous quarters.

(Shanghai Daily July 16, 2008)

Tools: Save | Print | E-mail | Most Read
Comment
Pet Name
Anonymous
China Archives
Related >>
- CCTV to broadcast Olympic events live without delay
- China bans illegal broadcast of Olympic events
Most Viewed >>
- China on the way to going green
- More Chinese brands among world's top 500
- China Merchants to open branch in NY
- Auto China 2008 staged in Beijing
- Export policy changes in the pipeline
- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?
主站蜘蛛池模板: 色噜噜狠狠一区二区| yin荡护士揉捏乱p办公室视频| 欧美性活一级视频| 伊人亚洲综合青草青草久热| 色婷婷综合在线| 国产性生交xxxxx免费| 2345成人高清毛片| 在线播放免费播放av片| 一二三四在线观看免费中文动漫版| 摸BBB揉BBB揉BBB视频| 久久精品中文字幕首页| 欧美国产日本高清不卡| 亚洲毛片在线看| 特级xxxxx欧美| 免费成人av电影| 精品日韩在线视频一区二区三区 | 99爱免费观看视频在线| 好男人好资源在线影视官网| 中文字幕一区二区三区四区| 日产乱码免费一卡二卡在线| 久久免费看视频| 日韩丰满少妇无码内射| 五月婷婷免费视频| 欧美专区在线播放| 亚洲国产一区二区三区| 91久久精品一区二区| 天天在线天天综合网色| 一个人看的www免费高清| 巨大黑人极品videos中国| 中国女人一级毛片| 成人无码免费一区二区三区| 中文字幕在线免费观看视频| 无码丰满熟妇浪潮一区二区AV| 久久久久久久亚洲AV无码| 日本高清乱理伦片| 久久国产成人精品国产成人亚洲| 日韩欧美卡一卡二卡新区| 久久精品卫校国产小美女| 日本高清视频在线www色下载| 久久国产精品一国产精品| 日本精品一区二区三本中文|